{"product_id":"social-communities-and-open-innovation-understanding-the-role-and-impact-of-social-communities-networking-and-web-2-0-on-innovation-von-melissa-chen","title":"Social Communities and Open Innovation","description":"\u003cp\u003eSeminar paper from the year 2010 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,7, University of Applied Sciences Münster, course: Strategic Management, language: English, abstract: ¿Innovation is the specific instrument of entrepreneurship. The act that endows\u003c\/p\u003e\u003cp\u003eresources with a new capacity to create wealth¿ states Peter F. Drucker.\u003c\/p\u003e\u003cp\u003eInnovation is the introduction of new things, ideas or ways of doing something\u003c\/p\u003e\u003cp\u003eaccording to the Oxford Advanced Learner¿s Dictionary. But if we go deeply into its\u003c\/p\u003e\u003cp\u003emeaning, innovating is not only creating something new but rather creating something\u003c\/p\u003e\u003cp\u003enew that is made useful for people (McKeown, 2008). Innovation is a positive change\u003c\/p\u003e\u003cp\u003ethat can be reflected in new products, services, processes and even business models.\u003c\/p\u003e\u003cp\u003eThere is a very important difference between an innovation and an invention. An\u003c\/p\u003e\u003cp\u003einvention is the process of concreting an idea and turning it into reality, which can be a\u003c\/p\u003e\u003cp\u003eproduct. Nevertheless this product will be an innovation only if it fulfils the demands of\u003c\/p\u003e\u003cp\u003ea specific market and creates value for the consumers. In other words, an innovation is\u003c\/p\u003e\u003cp\u003ethe commercialization of an invention.\u003c\/p\u003e\u003cp\u003eOnce having understood the importance of innovation this paper will take you through\u003c\/p\u003e\u003cp\u003ethe different sources of innovation and the open innovation model, so it makes it easier\u003c\/p\u003e\u003cp\u003eto follow the relation and the influence social communities have on them.\u003c\/p\u003e\u003cp\u003eTo give a background for the content of this paper it is important that some concepts are\u003c\/p\u003e\u003cp\u003eunderstood. For starters, Web 2.0 is the interactive and collaborative Internet, where\u003c\/p\u003e\u003cp\u003epeople not only can download applications and read information online, but rather\u003c\/p\u003e\u003cp\u003eupload files and share things in a dual way of communication with other people online.\u003c\/p\u003e\u003cp\u003ePeople interact with other users and can give their opinion on everything whenever they\u003c\/p\u003e\u003cp\u003ewant to. It is through social communities that people interact mainly with each other by\u003c\/p\u003e\u003cp\u003ewriting, commenting and sharing posts, comments, articles, photos, videos and\u003c\/p\u003e\u003cp\u003eapplications among other things.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656436546\"\u003e\u003ch3\u003eUnderstanding the Role and Impact of Social Communities, Networking and Web 2.0 on Innovation\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656436546","offer_id":39432725528669,"sku":"9783656436546","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a31f171d-b2e6-4921-9fab-c1025ec72af3.jpg?v=1778045304","url":"https:\/\/shop.autorenwelt.de\/products\/social-communities-and-open-innovation-understanding-the-role-and-impact-of-social-communities-networking-and-web-2-0-on-innovation-von-melissa-chen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}