{"product_id":"social-commerce-von-undefined","title":"Social Commerce","description":"\n                \u003cp\u003e\u003c\/p\u003e\n                \u003cp\u003eThis timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, \u003ci\u003eSocial Commerce\u003c\/i\u003e will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce. \u003c\/p\u003e\n                \u003cbr\u003e\n                \u003cp\u003e\u003c\/p\u003e\n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030036164\"\u003e\u003ch3\u003eConsumer Behaviour in Online Environments\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783030036164","offer_id":39472480944221,"sku":"9783030036164","price":181.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0f031ccf-a909-4a9f-ae40-8ebc6ab31bf9.jpg?v=1760155452","url":"https:\/\/shop.autorenwelt.de\/products\/social-commerce-von-undefined","provider":"Autorenwelt Shop","version":"1.0","type":"link"}