{"product_id":"simulation-modeling-and-benefit-cost-analysis-for-technology-adoption-von-jiaoju-ge-allen-wysocki-und-lisa-house","title":"SIMULATION MODELING AND BENEFIT-COST ANALYSIS FOR TECHNOLOGY ADOPTION","description":"\u003cp\u003eSupply chain coordination and shipping conditions  have a substantial impact on food quality of produce  supply chains, especially when supply chains cross  international borders. After harvesting, shipping  conditions are the primary determinants of food  quality for highly perishable commodities such as  tomatoes. Based on food marketing research, food  quality for highly perishable commodities is  becoming one of the most important issues in today''s  food markets. With the help of a discrete-event  simulation software (SIMUL8®), a simulated supply  chain distribution model, including tomato  harvesting, packing, shipping and distributing, was  developed to analyze overall supply chain  performance, and Simetar© was used to estimate  associated costs and benefits for each participant  in this supply chain. Finally, benefit-cost ratios  were simulated to assess the adoption of temperature  controlling technology on tomato supply chain  marketing implications. The results show that tomato  keeping quality can be improved from 2.7 days to 5.4  days on average when temperature range within marine  containers is controlled better.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838336350\"\u003e\u003ch3\u003eON PUERTO RICO-UNITED STATES TOMATO SUPPLY CHAIN\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838336350","offer_id":39498957095005,"sku":"9783838336350","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c3830a14-9f3a-4bbf-8115-8bb407a18030.jpg?v=1782452859","url":"https:\/\/shop.autorenwelt.de\/products\/simulation-modeling-and-benefit-cost-analysis-for-technology-adoption-von-jiaoju-ge-allen-wysocki-und-lisa-house","provider":"Autorenwelt Shop","version":"1.0","type":"link"}