{"product_id":"sexual-imagery-attitudes-in-advertising-von-kevin-ann-kelsmark","title":"Sexual Imagery Attitudes in Advertising","description":"\u003cp\u003eRevision with unchanged content. Advertising is one of the most powerful tools in which society can incorporate their  culture and beliefs. What impact does advertising have on consumer attitudes, beliefs  and behaviors? Researchers have found information presented in ads tends to be  accepted as true facts without question; that it molds consumers' social reality and  how manipulative the use of how 'sex sells' in our society is. There seems to be a gap  in today's research in that there are limited studies on minorities' attitudes toward  ads, particularly on how Hispanics feel about the sexual imagery in ads and it appears  to be a supported area of future research interest. Cultures' attitudes can influence  many buyer behavior decisions, as well as advertising and marketing strategies. These  attitudes, which are influenced by advertisements, are important to marketing  managers as they may predict consumer intentions and buying behavior. Research  has shown that favorable attitudes best help consumers decide which product will  satisfy their specific need. Information on attitude responses to ads is crucial for  advertising companies to secure better access to the $700 billion buying power of the  Hispanic market, which is projected to grow to $1 trillion, an increase of 8.2% per  year by the year 2010.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639433715\"\u003e\u003ch3\u003eA Comparison Between Hispanics and Non-Hispanics\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639433715","offer_id":39489825079389,"sku":"9783639433715","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b2f20cf5-d016-4f1a-b548-5f8dd980e68b.jpg?v=1775971344","url":"https:\/\/shop.autorenwelt.de\/products\/sexual-imagery-attitudes-in-advertising-von-kevin-ann-kelsmark","provider":"Autorenwelt Shop","version":"1.0","type":"link"}