{"product_id":"services-management-von-jay-kandampully-und-pearson-education","title":"Services Management","description":"\n                                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eFor S ervices Management\/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.\u003c\/strong\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the \n                    \n                    \u003cem\u003ehuman element\u003c\/em\u003e\n                                         (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.\n                \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781292042916\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781292042916","offer_id":57232367255877,"sku":"9781292042916","price":83.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/27249f15-ea67-4d2c-b796-6220fb2722d1.jpg?v=1780286803","url":"https:\/\/shop.autorenwelt.de\/products\/services-management-von-jay-kandampully-und-pearson-education","provider":"Autorenwelt Shop","version":"1.0","type":"link"}