{"product_id":"service-quality-dimensions-in-the-retail-banking-sector-of-zimbabwe-von-ranga-gilbert-chirimubwe","title":"Service quality dimensions in the retail banking sector of Zimbabwe","description":"\u003cp\u003eThe study sought to provide a comprehensive  evaluation of  service quality dimensions in the  retail banking sector of Zimbabwe. Overall, the  findings were consistent with hypothesis from the  service marketing literature which says there is a  positive relationship between service quality  dimensions and customer loyalty, trust, customer  satisfaction and internal marketing.  The most  significant predictors for  customer loyalty,  trust  and customer satisfaction are reliability, tangibles  and empathy. Internal marketing is not fully  implemented in these retail banks. The researcher  recommends that the retail banks in Zimbabwe should  work hard to improve  all the service quality  dimensions through selecting and training employees  to build profitable relationships.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844306330\"\u003e\u003ch3\u003e2007-2009\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844306330","offer_id":39470089699421,"sku":"9783844306330","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/088114d1-d58e-4ff8-a714-78af991c6401.jpg?v=1757909623","url":"https:\/\/shop.autorenwelt.de\/products\/service-quality-dimensions-in-the-retail-banking-sector-of-zimbabwe-von-ranga-gilbert-chirimubwe","provider":"Autorenwelt Shop","version":"1.0","type":"link"}