{"product_id":"service-innovation-in-the-hospitality-industry-von-bhuvanes-veerakumaran","title":"SERVICE INNOVATION IN THE HOSPITALITY INDUSTRY","description":"\u003cp\u003eHotels must learn to innovate! In order to gain a  competitive advantage in this fast growing and ever  evolving world, hotels must learn to be more and  more innovative. In the hospitality industry,  service innovation is something which has to be  implemented in real time. It is central to the  hospitality industry to meet customer needs and as  such being innovative with the services provided  would enable the hotel to reach out to a wider scope  of customers with various needs and wants. It is  undeniable that while service innovation is  important, it can also be imitated, this issue  causes hoteliers all the more the need to practice  continuous service innovation which indicates an  extension of a strong hospitality culture that  focuses on guest and their needs. This paper focuses  on how service innovation together with customer  choice can make a difference in a customer''s  experience and satisfaction during their stay at  hotels. This paper welcomes hoteliers to think  innovation and practice innovation for a brighter  future of the hospitality industry.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838355290\"\u003e\u003ch3\u003eTHE EFFECT OF SERVICE INNOVATION AND CUSTOMER CHOICE ON CUSTOMER VALUE IN THE HOSPITALITY INDYSTRY IN MALAYSIA\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838355290","offer_id":39499065851997,"sku":"9783838355290","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/94df78a9-ef5e-4f34-869a-1943099402e9.jpg?v=1759211185","url":"https:\/\/shop.autorenwelt.de\/products\/service-innovation-in-the-hospitality-industry-von-bhuvanes-veerakumaran","provider":"Autorenwelt Shop","version":"1.0","type":"link"}