{"product_id":"sensory-marketing-von-b-hulten-n-broweus-m-van-dijk-m-van-dijk-und-marcus-van-dijk","title":"Sensory Marketing","description":"The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781349366491\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781349366491","offer_id":39641959366749,"sku":"9781349366491","price":50.28,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2fadc7b6-fc54-4564-ba9c-ff1964dd313b.jpg?v=1775794757","url":"https:\/\/shop.autorenwelt.de\/products\/sensory-marketing-von-b-hulten-n-broweus-m-van-dijk-m-van-dijk-und-marcus-van-dijk","provider":"Autorenwelt Shop","version":"1.0","type":"link"}