{"product_id":"semiotics-and-shock-advertisement-how-and-with-which-semiotic-means-do-advertisers-create-a-shocking-effect-von-corinna-colette-vellnagel","title":"Semiotics and Shock Advertisement","description":"\u003cp\u003eEssay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement ¿ and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore ¿support the free-market economy¿ (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9\/11 one, the ¿Get unhooked¿ ads or Antonio Federici¿s banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include ¿messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)¿ (Chan et al.: 2007, p. 608). Researchers found out that adverts, which ¿are incongruent with social norms attract attention and are more likely to be retained in memory¿ (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640836451\"\u003e\u003ch3\u003eHow and with which semiotic means do advertisers create a shocking effect?\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640836451","offer_id":39442715410525,"sku":"9783640836451","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/fa2c7f57-1c1a-4957-b728-1d454462b440.jpg?v=1777782609","url":"https:\/\/shop.autorenwelt.de\/products\/semiotics-and-shock-advertisement-how-and-with-which-semiotic-means-do-advertisers-create-a-shocking-effect-von-corinna-colette-vellnagel","provider":"Autorenwelt Shop","version":"1.0","type":"link"}