{"product_id":"selling-the-invisible-a-field-guide-to-modern-marketing-von-harry-beckwith","title":"Selling the Invisible","description":"\u003cp\u003eSELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere , Focus Groups Don'ts , The More You Say, the Less People Hear, Seeing the Forest Around the Falling Tree.\u003cbr\u003e\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780446672313\"\u003e\u003ch3\u003eA Field Guide to Modern Marketing\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9780446672313","offer_id":39415201103965,"sku":"9780446672313","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c6f920bf-2443-4a1a-aafe-fec277f7045a.jpg?v=1781755592","url":"https:\/\/shop.autorenwelt.de\/products\/selling-the-invisible-a-field-guide-to-modern-marketing-von-harry-beckwith","provider":"Autorenwelt Shop","version":"1.0","type":"link"}