{"product_id":"sekrety-krupnejshih-brendow-towarow-powsednewnogo-sprosa-w-indii-von-varun-kesavan","title":"Sekrety krupnejshih brendow towarow powsednewnogo sprosa w Indii","description":"\u003cp\u003eIndijskij potrebitel'skij segment shiroko razdelen na gorodskoj i sel'skij rynki i priwlekaet marketologow so wsego mira. Jetot sektor wklüchaet w sebq ogromnyj srednij klass, otnositel'no mnogochislennyj obespechennyj klass i nebol'shoj äkonomicheski neblagopoluchnyj klass, rashody kotorogo, po prognozam, k 2025 godu uwelichatsq bolee chem w dwa raza. Indiq zanqla perwoe mesto sredi wseh stran w global'nom indexe potrebitel'skogo doweriq, nabraw 133 balla za kwartal, zakonchiwshijsq w sentqbre 2016 goda. Krome togo, w kategorii diskrecionnyh rashodow 68 procentow respondentow iz Indii otmetili sleduüschie 12 mesqcew kak blagopriqtnye dlq pokupok, chto w ocherednoj raz obespechilo Indii liderstwo w global'nom top-10 stran po ätomu parametru w techenie kwartala. Ozhidaetsq, chto ustojchiwyj äkonomicheskij rost Indii i powyshenie dohodow naseleniq priwedut k uwelicheniü potrebitel'skih rashodow do 3,6 trilliona dollarow SShA k 2020 godu. Maximal'nye potrebitel'skie rashody, weroqtno, budut prihodit'sq na produkty pitaniq, zhil'e, potrebitel'skie towary dlitel'nogo pol'zowaniq, transport i swqz'. V otchete takzhe goworitsq, chto dolq Indii w mirowom potreblenii uwelichitsq bolee chem w dwa raza i dostignet 5,8 procenta k 2020 godu. V celom, äta kniga w osnownom poswqschena sekretam brendow krupnejshih kompanij FMCG w Indii.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205272602\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205272602","offer_id":40629066301533,"sku":"9786205272602","price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5ae1f3e6-2b3c-496c-8e3b-3ba2a769a4fd.jpg?v=1758949885","url":"https:\/\/shop.autorenwelt.de\/products\/sekrety-krupnejshih-brendow-towarow-powsednewnogo-sprosa-w-indii-von-varun-kesavan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}