{"product_id":"segmentation-in-blood-service-von-liliia-khomenko-und-vladyslav-liubchak","title":"SEGMENTATION IN BLOOD SERVICE","description":"\u003cp\u003eIn the book it is described approaches to segmentation in blood service facilities, in particular, segmentation factors and groups of people behind them. There are presented the results of a study conducted among young people in Sumy. It was found out what characteristics young people have, how and where they look for information, which influences decision-making. It was identified the most important parameters and investigate their relationship. It was selected segments by the most important parameters to develop proposals for working with individual segments.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204715025\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204715025","offer_id":39515431370845,"sku":"9786204715025","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ae0d31d5-e775-4e21-932b-306f84920326.jpg?v=1776056537","url":"https:\/\/shop.autorenwelt.de\/products\/segmentation-in-blood-service-von-liliia-khomenko-und-vladyslav-liubchak","provider":"Autorenwelt Shop","version":"1.0","type":"link"}