{"product_id":"rossijskij-piar-kak-gipertext-von-elena-chilingir","title":"Rossijskij piar kak gipertext","description":"\u003cp\u003ePiar - äto gipertext, pronizywaüschij wse kul'turnye sloi obschestwa. Jeffektiwnost' piar-deqtel'nosti wo mnogom zawisit ot togo, naskol'ko uchteny osobennosti konkretnoj kul'turnoj sredy. Tol'ko takoj wzglqd pozwolqet ponqt' mehanizmy raboty piara w raznyh stranah, kul'turah i soobschestwah. V knige Eleny Chilingir \"Rossijskij piar kak gipertext. Istoricheskie i sociokul'turnye aspekty\" issleduetsq wzaimoswqz' piara s ätikoj i kul'turoj predprinimatel'stwa. Otdel'naq glawa poswqschena ätapam razwitiq public relations w SShA, gde piar takzhe sopostawlqetsq s äticheskimi cennostqmi amerikanskogo obschestwa. Osoboe wnimanie udeleno izmeneniü haraktera i roli swqzej s obschestwennost'ü w dorewolücionnyj, sowetskij i sowremennyj period istorii Rossii. Kniga prednaznachena dlq studentow i prepodawatelej naprawleniq \"Reklama i swqzi s obschestwennost'ü\", a takzhe dlq shirokogo kruga chitatelej, interesuüschihsq istoriej rossijskogo piara.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659174315\"\u003e\u003ch3\u003eIstoricheskie i sociokul'turnye aspekty\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783659174315","offer_id":39489981448285,"sku":"9783659174315","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0ae24e6d-fc09-4b3b-a4ad-1e7bf9676bbc.jpg?v=1776920923","url":"https:\/\/shop.autorenwelt.de\/products\/rossijskij-piar-kak-gipertext-von-elena-chilingir","provider":"Autorenwelt Shop","version":"1.0","type":"link"}