{"product_id":"role-of-word-of-mouth-in-counterfeiting-von-bodhi-priy","title":"Role of Word-of-Mouth in Counterfeiting","description":"\u003cp\u003eCounterfeiting is a significant and growing problem  in both growing and well developed countries. The  studies show that counterfeit products did not use  any media advertisement still products can be sold  in large quantities. Although role of WOM has been  studied for many years for brand or well known  products, limited attention has been given to  explore the role of WOM in counterfeiting. We  surveyed Indian and Taiwanese customers and found  following role of WOM in counterfeiting. (1) WOM has  significant role in locating counterfeit products,  (2) WOM cannot considered as best purchasing driver,  (3) referral marketing does work and people share  their opinion among strong tie, (4) the impact of  PWOM is generally greater than NWOM, and (5) most  consumer share opinion that it is unethical to  purchase counterfeit products. The author then  discusses the implications of this research and  offers recommendations for marketers of brand  products.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844334777\"\u003e\u003ch3\u003eMystery of Word-of-Mouth towards counterfeit products\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844334777","offer_id":39470139899997,"sku":"9783844334777","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/97055ed0-3945-4df4-9a4d-9eb2fc6e5b58.jpg?v=1759036251","url":"https:\/\/shop.autorenwelt.de\/products\/role-of-word-of-mouth-in-counterfeiting-von-bodhi-priy","provider":"Autorenwelt Shop","version":"1.0","type":"link"}