{"product_id":"role-of-social-marketing-in-social-enterprises-von-muhammad-farhan","title":"Role of Social Marketing in Social Enterprises","description":"\u003cp\u003eMarketing was taught as a part of applied economics and it became a separate subject of academic in 1900s in US universities and a few German and French universities as well (Tamilia, 2009). Defining marketing history is a challenging task as it demands loads of study and research. The evolution of market economy brought eminent changes in social and economic structure, it gave a new attitude towards business and this new attitude was named \"Marketing\". Historical insight into business leads one's mind to the conclusion that marketing has always existed. Marketing is essentially a means of meeting and satisfying certain needs of people. It is a highly developed and refined system of thought and practice characteristic of a period in the development of market economy. Marketing concepts existed in Western Europe from the twelfth century and beyond, but as a form of applied economics. And people think that the founding fathers of marketing were psychologists as a mainstream marketing today tries to focus on consumer psychology (Tamilia, 2009).\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781805241409\"\u003e\u003ch3\u003eThe Case of Gawle\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781805241409","offer_id":40922668433501,"sku":"9781805241409","price":74.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7507ee79-1278-4a6e-8276-79427270e117.jpg?v=1714107747","url":"https:\/\/shop.autorenwelt.de\/products\/role-of-social-marketing-in-social-enterprises-von-muhammad-farhan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}