{"product_id":"rol-reklamy-w-smi-von-sonam-vangda-yamqng-tenzin-und-bumpa-tshering","title":"Rol' reklamy w SMI.","description":"\u003cp\u003eReklama - äto odin iz sposobow wzaimodejstwiq organizacii s klientami i ubezhdeniq auditorii (zritelej, slushatelej ili slushatelej) priobresti towar ili uslugi. Reklama igraet wazhnuü rol' w ubezhdenii klientow priobresti produkty i uslugi. Dannaq issledowatel'skaq rabota naprawlena na izuchenie wzaimoswqzi mezhdu zawisimymi i nezawisimymi peremennymi, kotorye qwlqütsq atributami reklamy i ee wliqniem na pokupatel'skoe powedenie potrebitelej (studentow GCBS), s pomosch'ü kolichestwennogo issledowaniq putem sostawleniq anket, na osnowe kotoryh byli polucheny otwety 318 respondentow. Dlq sbora dannyh ispol'zowalsq metod neproporcional'noj udobnoj wyborki. Dannye, poluchennye ot respondentow, byli statisticheski proanalizirowany s pomosch'ü SPSS dlq regressionnogo analiza, odnostoronnego ANOVAs, nezawisimogo wyborochnogo T-testa i korrelqcii.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204343501\"\u003e\u003ch3\u003eVliqnie na pokupatel'skoe powedenie butanskih studentow w wysshih uchebnyh zawedeniqh na primere odezhdy\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204343501","offer_id":39682931327069,"sku":"9786204343501","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4d15ef87-c2a9-4515-9e92-ec7009cb8c47.jpg?v=1758003666","url":"https:\/\/shop.autorenwelt.de\/products\/rol-reklamy-w-smi-von-sonam-vangda-yamqng-tenzin-und-bumpa-tshering","provider":"Autorenwelt Shop","version":"1.0","type":"link"}