{"product_id":"rol-lichnyh-cennostej-w-predprinimatelskom-processe-von-jester-hormiga-und-alehandro-kampos-sanches","title":"Rol' lichnyh cennostej w predprinimatel'skom processe","description":"\u003cp\u003ePredprinimatel'stwo - äto qwlenie, kotoroe prodolzhaet priobretat' wse bol'shee znachenie sredi issledowatelej w poslednee desqtiletie. Tem ne menee, posle bolee chem 30 let issledowanij w literature wse esche suschestwuüt trudnosti s opredeleniem nekotoryh osnownyh terminow, takih kak predprinimatel' i predprinimatel'stwo (Gartner, 1988; Bygrave and Hoffer, 1991; Rosa and Bowes, 1993). Predprinimatel'stwo nel'zq rassmatriwat' prosto kak dejstwie, wmesto ätogo ego sleduet rassmatriwat' kak celyj process, wklüchaüschij razlichnye stadii; i ätot process ne qwlqetsq chisto äkonomicheskim, on opiraetsq na social'nyj kontext, kotoryj formiruet i formiruet rezul'taty predprinimatel'skoj deqtel'nosti (Jack and Anderson, 2001). Takim obrazom, process osuschestwlqetsq lüd'mi, i izuchenie lüdej, kotorye osuschestwlqüt ätu deqtel'nost', ne menee wazhno, chem izuchenie samogo processa. Bylo by pochti newozmozhno ponqt' predprinimatel'skij process, ne wzglqnuw na lüdej, kotorye osuschestwlqüt ätu deqtel'nost'.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205011867\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205011867","offer_id":40334170652765,"sku":"9786205011867","price":28.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5d22de98-010e-4ebb-9bac-9ddfda4f3c42.png?v=1759297996","url":"https:\/\/shop.autorenwelt.de\/products\/rol-lichnyh-cennostej-w-predprinimatelskom-processe-von-jester-hormiga-und-alehandro-kampos-sanches","provider":"Autorenwelt Shop","version":"1.0","type":"link"}