{"product_id":"rol-brenda-na-rynke-wne-doma-von-dorian-dofin-robert","title":"Rol' brenda na rynke wne doma","description":"\u003cp\u003eBlagodarq swoemu professional'nomu opytu, q zametil, chto kontext rasprostraneniq brenda, pozicioniruemogo na rynke out-of-home, - äto \"B2B2C\", a ne \"B2C\", kak na potrebitel'skom rynke. Uchitywaq ätu real'nost' i strategiü analiziruemoj kompanii, orientirowannuü na cennost', q reshil prodemonstrirowat', kak brend mozhet powysit' cennost' rynka wne doma. Poätomu q reshil razwiwat' swoi issledowaniq w oblasti innowacij produktow i cifrowoj kommunikacii - dwuh oblastqh, kotorye mogut reshit' woprosy strategii brenda. Jeta kniga budet interesna studentam, rabotaüschim w sfere marketinga, chtoby pomoch' im primenit' dwa iz \"4P\" marketing-mixa, \"Produkt\" i \"Prodwizhenie\". Jeto issledowanie takzhe mozhet byt' prednaznacheno dlq lüboj publiki, zhelaüschej prowesti audit tekuschej situacii w kompanii, srawniwaq ee s teoreticheskimi älementami (raboty izwestnyh awtorow, nauchnye stat'i ili zhurnaly, koncepcii, peredannye professorami uniwersiteta ili professionalami), poluchennymi w rezul'tate bibliograficheskogo issledowaniq, chtoby predlozhit' konkretnye resheniq, otwechaüschie wyzowam äkonomicheskoj struktury.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204301143\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204301143","offer_id":39608687624285,"sku":"9786204301143","price":28.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/54e32d58-81e5-46fd-9521-1cbd1c0207e7.jpg?v=1759297381","url":"https:\/\/shop.autorenwelt.de\/products\/rol-brenda-na-rynke-wne-doma-von-dorian-dofin-robert","provider":"Autorenwelt Shop","version":"1.0","type":"link"}