{"product_id":"rethinking-communication-strategies-in-the-automotive-industry-von-lea-platel","title":"Rethinking communication strategies in the automotive industry","description":"\u003cp\u003eThe car industry is a 100-year old industry. During  this century it has seen success, glory, and always  overcame challenges. Today, it is facing a new  issue: the environmental concern. Pressure is coming  from both the society and governments, which forces  companies to rethink their business practices.  However, little is known on how to integrate the  physical environment into business strategies, as it  never has been considered before. The car industry  is one of the most proactive industries when it  comes to environmental claims. However, traditional  approaches to marketing are no longer adequate as  the environmental concern is redefining the economic  paradigm and stakeholders'' expectations. This book,  therefore, provides an understanding on how  environmental issues affect business markets and  marketing strategies. It particularly highlights  some evolving trends regarding green communications  and provides some insights into how communication  strategies are evolving in the automotive industry.  This analysis should be especially useful to  professionals in Communications and Marketing  fields, or anyone who has an interest in the  evolving motor industry.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843367097\"\u003e\u003ch3\u003eThe influence of environmental claims on manufacturers'' communication strategies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843367097","offer_id":39470082130013,"sku":"9783843367097","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3e93c02f-2c7b-4780-a9cf-f07654df72b8.jpg?v=1758779111","url":"https:\/\/shop.autorenwelt.de\/products\/rethinking-communication-strategies-in-the-automotive-industry-von-lea-platel","provider":"Autorenwelt Shop","version":"1.0","type":"link"}