{"product_id":"restaurant-service-delivery-and-customer-patronization-von-zulhan-othman-und-mohd-salehuddin-mohd-zahari","title":"Restaurant Service Delivery and Customer Patronization","description":"\u003cp\u003eIn today''s sophisticated environment demand by restaurant customers for the highest levels of efficiency, quality, flexibility and dependability  in the service delivery system has increased tremendously. Many restaurant businesses recognize that attaining customer satisfaction through efficient service delivery is a key to their  business survival and they are well aware that having  a loyal base of satisfied customers increases sales, reduces costs and builds market shares.  This study examines the extent of restaurant service delivery  attributes influences Malaysian customers''  patronization.  Customers'' assessment through their  dining experiences of the service delivery attributes  and intention of re-patronization in two types of ethnic restaurants (Indian Muslim and Malay  restaurants) were specifically investigated. With a significant amount of data gathered through personally  administered questionnaires and  series of analyses, valuable  information and useful insights  that associates the service delivery  with the restaurant customers'' propensity or predictors  were obtained.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838395463\"\u003e\u003ch3\u003eA Comparison of Ethnic Restaurants\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838395463","offer_id":39498950443101,"sku":"9783838395463","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9a8ad062-1245-45bd-9d61-4f563f1c9e35.jpg?v=1757655326","url":"https:\/\/shop.autorenwelt.de\/products\/restaurant-service-delivery-and-customer-patronization-von-zulhan-othman-und-mohd-salehuddin-mohd-zahari","provider":"Autorenwelt Shop","version":"1.0","type":"link"}