{"product_id":"research-methods-and-data-analysis-for-business-decisions-von-james-e-sallis-geir-gripsrud-ulf-henning-olsson-und-ragnhild-silkoset","title":"Research Methods and Data Analysis for Business Decisions","description":"\n                                \n                \u003cp\u003eThis introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.\u003c\/p\u003e\n                                \n                \u003cbr\u003e\n                                \n                \u003cp\u003e\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030844202\"\u003e\u003ch3\u003eA Primer Using SPSS\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030844233\"\u003e\u003ch3\u003eA Primer Using SPSS\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783030844202","offer_id":39529972236381,"sku":"9783030844202","price":106.99,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9783030844233","offer_id":40667431927901,"sku":"9783030844233","price":74.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/cf77d81e-fc7a-4191-9522-255ce379f730.jpg?v=1772082198","url":"https:\/\/shop.autorenwelt.de\/products\/research-methods-and-data-analysis-for-business-decisions-von-james-e-sallis-geir-gripsrud-ulf-henning-olsson-und-ragnhild-silkoset","provider":"Autorenwelt Shop","version":"1.0","type":"link"}