{"product_id":"reputation-management-von-sabrina-helm-kerstin-liehr-gobbers-christopher-storck-hrsg","title":"Reputation Management","description":"Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783642270741\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783642192654\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783642270741","offer_id":39429484970077,"sku":"9783642270741","price":53.49,"currency_code":"EUR","in_stock":true},{"title":"Hardcover - 9783642192654","offer_id":46438946013509,"sku":"9783642192654","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/af8063a9-04a1-4387-8d64-6d7865624ccc.jpg?v=1775712300","url":"https:\/\/shop.autorenwelt.de\/products\/reputation-management-von-sabrina-helm-kerstin-liehr-gobbers-christopher-storck-hrsg","provider":"Autorenwelt Shop","version":"1.0","type":"link"}