{"product_id":"reputaciq-strany-primer-brazilii-w-velikobritanii-von-fabiana-gondim-mariutti","title":"Reputaciq strany: Primer Brazilii w Velikobritanii","description":"\u003cp\u003e\"Suschestwuüschie issledowaniq w oblasti mezhdunarodnogo biznesa nezametno priznaüt nalichie teoreticheskih sblizhenij otnositel'no imidzha strany (naprimer, strana proishozhdeniq, stranowoj brending, nacional'nyj brending) i reputacii strany. Tem ne menee, w literature ne suschestwuet ustojchiwoj teorii reputacii strany. Ishodq iz ätogo, osnownye teorii, ispol'zuemye w dannom mezhdisciplinarnom issledowanii, osnowany na principah reputacii, takzhe uhodqschih kornqmi w teoriü strany proishozhdeniq i swqzannyh s brendingom strany pri podderzhke strategij brendinga strany (wklüchaq marketing, kommunikacii i swqzi s obschestwennost'ü). Neobhodimost' ätih teoreticheski znachimyh swqzej pozwolqet zapolnit' probel w znaniqh prikladnyh social'nyh nauk w otnoshenii uprawleniq reputaciej strany\". Fundação CAPES, Ministerstwo obrazowaniq Brazilii, profinansirowal dannoe issledowanie.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207496266\"\u003e\u003ch3\u003eVzglqdy chetyreh zainteresowannyh storon na imidzh brenda Brazilii\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207496266","offer_id":48585761980741,"sku":"9786207496266","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9d2fde84-d124-41db-b245-ca7a4a29a74e.jpg?v=1750313442","url":"https:\/\/shop.autorenwelt.de\/products\/reputaciq-strany-primer-brazilii-w-velikobritanii-von-fabiana-gondim-mariutti","provider":"Autorenwelt Shop","version":"1.0","type":"link"}