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In recent years, manufacturers are increasingly urged to reduce their waste and take steps for sustainable manufacturing practices. Companies that manage their closed loop supply chains by taking advantage of returned products have the potential to make waste reduction profitable. However, as closed loop supply chains evolved swiftly and the value trapped in products increased dramatically, managers lacked the resources to turn on to create successful business models regarding their remanufacturing practices. Plagued by uncertainties in market and technology, this issue quickly moved up in companies' strategic agendas. In this book, I provide a framework to guide companies in planning their closed loop supply chains and offer cases from industry. I walk them through a business model resulted from extensive data analysis and scientific research and give business model examples from Fortune-100 companies. Managers will find the relationship between brand capital, intellectual property and assets, and the decision to outsource intriguing. Cases conducted at companies such as Bosch, HP and Xerox provide various learning opportunities.