{"product_id":"relationship-value-in-russian-business-markets-von-marwa-elgebali","title":"Relationship Value in Russian Business Markets","description":"\u003cp\u003eThe importance of studying the Russian market stems  from several characteristics such as experiencing  transition from a command to a market economy that  is seen in its business networks, being the biggest  emerging stock market and high potential for  business. The ¿command period'', where the  government  control all aspects of life, has caused  the lack of  academic research which makes this book  an important addition to the body of knowledge on  the Russian market specially the business to  business market. The book becomes an important  reference for business practice and a guide for  future research. The book proposes ¿the relationship  value concept¿ approach to assess how valuable  existing relationships are as well as the value of  new ones or new offerings to customers.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838320762\"\u003e\u003ch3\u003eA Value concept approach\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838320762","offer_id":39499059757149,"sku":"9783838320762","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/37a224e3-cf2d-43d2-b844-0181d2758efc.jpg?v=1759294567","url":"https:\/\/shop.autorenwelt.de\/products\/relationship-value-in-russian-business-markets-von-marwa-elgebali","provider":"Autorenwelt Shop","version":"1.0","type":"link"}