{"product_id":"relationship-oriented-sustainability-marketing-von-guido-grunwald-ali-kara-und-john-e-spillan","title":"Relationship-Oriented Sustainability Marketing","description":"\n                                \n                \u003cp\u003eThis book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783031883484\"\u003e\u003ch3\u003eConcepts, Challenges, and Opportunities\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783031883484","offer_id":54853095555397,"sku":"9783031883484","price":149.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/95832bb4-b738-49e8-8ae5-265bf197ad39.jpg?v=1773292502","url":"https:\/\/shop.autorenwelt.de\/products\/relationship-oriented-sustainability-marketing-von-guido-grunwald-ali-kara-und-john-e-spillan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}