{"product_id":"relationship-marketing-in-the-banking-industry-von-borareaksmey-long","title":"Relationship Marketing in the Banking Industry","description":"\u003cp\u003eAfter few-decade absence being as a main  financial pillar due to the prolonged past civil  war, nowadays the banking system in Cambodia has  dramatically drawn back public attention as well as  trust and that is the reasons why the banking  environment has been enhanced significantly.  Basically, this book focuses strongly on the  customer relationship programmes believed to be the  core banking business strategy. In essence, it is  obvious that ANZ Royal Bank has been the origin of  the problem and the main interest of the research  regarding its fabulous achievements as well as its  relationship programmes implemented in place.  The research is conducted through in-depth  interviews with some selective key people in the  Bank plus the secondary data refined from Company''s  annual reports, textbooks, journals and business  magazines.  The research''s framework and its analysis should be  a light for practitioners wishing to deepen their  understanding on the relationship concepts being  applied in the banking industry in particular in  developing countries i.e. Cambodia.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843380522\"\u003e\u003ch3\u003eA Case Study of ANZ Royal Bank (Cambodia) Ltd.\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843380522","offer_id":39497149939805,"sku":"9783843380522","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/daeee0b5-9225-4c0c-aab3-913546c8b6f8.jpg?v=1776234346","url":"https:\/\/shop.autorenwelt.de\/products\/relationship-marketing-in-the-banking-industry-von-borareaksmey-long","provider":"Autorenwelt Shop","version":"1.0","type":"link"}