{"product_id":"reklamnyj-text-w-sowremennom-mediaprostranstwe-von-elena-babichewa","title":"Reklamnyj text w sowremennom mediaprostranstwe","description":"\u003cp\u003eNeot#emlemoj chast'ü mnogih pechatnyh izdanij, kolichestwo kotoryh na postsowetskom prostranstwe znachitel'no wozroslo, qwlqetsq reklama. Zhenskie glqncewye zhurnaly - a ih sejchas w Rossii izdaötsq bolee polusotni - prakticheski ne obhodqtsq bez neö. Nesmotrq na to, chto reklama prihodit izwne,  qwlqqs' produktom raboty kopirajterow, ona otrazhaet w opredelönnoj mere obschuü koncepciü glqncewogo izdaniq i orientirowana na wpolne konkretnuü celewuü auditoriü. Ispol'zuq werbal'nye i newerbal'nye sredstwa, genderno markirowannaq reklama formiruet i otrazhaet stereotipnoe predstawlenie obschestwa ob ideal'noj zhenschine i ideal'nom muzhchine. Stremqs' priwlech' i uderzhat' wnimanie potrebitelq, reklama zachastuü manipuliruet adresatom, nawqzywaq emu kak edinstwenno prawil'noe nuzhnoe reklamodatelü predstawlenie o mire i otnoshenii k nemu, nrawstwennyh ustanowkah, celqh, zhiznennyh orientirah, gendernyh identichnostqh. Nashe obschestwo, w kotorom konstitucionno zakrepleno rawenstwo polow, po suti qwlqetsq sexistskim, i äta gendernaq asimmetriq nahodit wyrazhenie w reklame, wnedrqq eö w massowoe soznanie.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783848421367\"\u003e\u003ch3\u003ena materiale rossijskih zhenskih zhurnalow(w sopostawlenii s muzhskimi)\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783848421367","offer_id":39485524115549,"sku":"9783848421367","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/db324bdb-ad9c-4c41-a135-ae1b6168af54.jpg?v=1777010405","url":"https:\/\/shop.autorenwelt.de\/products\/reklamnyj-text-w-sowremennom-mediaprostranstwe-von-elena-babichewa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}