{"product_id":"reklamnaq-ideologiq-von-marsql-bujol","title":"Reklamnaq ideologiq","description":"\u003cp\u003eMars'ql' Bujol', publicist, w techenie 30 let konsul'tirowal osnownye brendy CAC 40 i zwezdnyh bossow massowogo rasprostraneniq. On cherpaet iz ätogo kriticheskij wzglqd ne tol'ko na izlishestwa reklamy, no i na samu reklamu i ee istoriü ... V ätoj knige on sochetaet «holodnoe znanie» (filosofskoe i sociologicheskoe) s «gorqchim znaniem» iz lichnogo opyta. On predstawlqet nam esche odnu istoriü reklamy, kotoraq nachinaetsq w 17 weke s Mandewilq, do segodnqshnego dnq s programmnoj i wyzywaet w pamqti Jedwarda Bernejsa, Filippa Mishelq, Mishelq-Jeduarda Leklerka, Bernara Stiglera ... Ego al'ternatiwnoe widenie pogruzhaet nas w makiawelliewskuü wselennuü amerikanskih analiticheskih centrow. Nowaq istoriq obscheniq, kotoruü nel'zq najti ni w drugih knigah po ätoj teme, ni w reklamnyh shkolah.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203816822\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786203816822","offer_id":39461028298845,"sku":"9786203816822","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/cc6757ac-e827-4caa-91bc-d3ef93e55c57.jpg?v=1757485900","url":"https:\/\/shop.autorenwelt.de\/products\/reklamnaq-ideologiq-von-marsql-bujol","provider":"Autorenwelt Shop","version":"1.0","type":"link"}