{"product_id":"reklama-uniwersaliq-kultury-von-valerij-kozlowskij","title":"Reklama - uniwersaliq kul'tury","description":"\u003cp\u003eV monografii awtor rassmatriwaet reklamnuü kommunikaciü kak uniwersal'nuü formu kul'tury, tworchestwo kak soderzhanie,wyzhnejshee uslowie ee suschestwowaniq i razwitiq. Opredelqet reklamu kak sredstwo wosproizwodstwa kul'tury i cheloweka kak duhownogo suschestwa. Awtor metodicheski, logichno raskrywaet tworcheskij process prewrascheniq idei-zamysla w plastiku hudozhestwennogo produkta (reklamy, shou, i t.d). Predlagaetsq awtorskaq interpretaciq ponqtij: kul'tury, kreatiwa, tworchestwa, artefakta. Kreatiwnyj fenomen rassmatriwaetsq V.I. Kozlowskim, s odnoj storony, kak process, protekaüschij w otdel'noj lichnosti, w otdel'nyj moment wremeni. S drugoj, - kak process zawisimyj ot sistemy social'nyh swqzej, problemnyh sfer, kriteriew ocenok kreatiwnogo produkta i t.d. S pozicii kul'turologicheskogo analiza reklamy awtor stawit i reshaet zadachu wyqsneniq togo, w kakoj mere ona wliqet na mir kul'tury, kak transformiruet kul'turnoe prostranstwo, kak izmenqet mir chelowecheskih otnoshenij i samogo cheloweka. Izdanie prednaznacheno dlq prepodawatelej, aspirantow, studentow, specialistow.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659287121\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783659287121","offer_id":39467420221533,"sku":"9783659287121","price":32.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4ebc7ea6-e063-466b-a16f-0ee416e11b2a.jpg?v=1758951197","url":"https:\/\/shop.autorenwelt.de\/products\/reklama-uniwersaliq-kultury-von-valerij-kozlowskij","provider":"Autorenwelt Shop","version":"1.0","type":"link"}