{"product_id":"realizing-business-model-innovation-a-strategic-approach-for-business-unit-managers-von-martin-trapp","title":"Realizing Business Model Innovation","description":"Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658050931\"\u003e\u003ch3\u003eA Strategic Approach for Business Unit Managers\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783658050931","offer_id":39447606394973,"sku":"9783658050931","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1a780a2d-e45f-4981-bbdf-1e5171ce5d15.jpg?v=1775712823","url":"https:\/\/shop.autorenwelt.de\/products\/realizing-business-model-innovation-a-strategic-approach-for-business-unit-managers-von-martin-trapp","provider":"Autorenwelt Shop","version":"1.0","type":"link"}