{"product_id":"realities-of-crm-in-multinational-corporation-von-pravin-balaraman-und-bill-donaldson","title":"Realities of CRM in Multinational Corporation","description":"\u003cp\u003eThe study explores organisational management issues  in CRM and assesses how an organisation''s members  perceive CRM. The research is based on a survey of  27 sales and service personnel within a major  computer and IT services provider.  The study provides insight into the evolution of  CRM systems, the processes involved such as the  input activity, value creation and performance  measurement. The research highlights the  implications for marketing theory and practice and  also makes research recommendations for the future. The research involved in-depth exploration of the  complex processes involved, attitudes and  behaviours. This encompassed in-depth personal  interviews with sales managers, sales people and  other managers in related posts within the supply  firm. The qualitative data provided an insight into  the company''s experience with the CRM system.  Followed by a quantitative survey using a  questionnaire to gain understanding of customers  and get their perspective.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838327242\"\u003e\u003ch3\u003eCRM, Relationship Marketing, CRM System, eBusiness application\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838327242","offer_id":39498923376733,"sku":"9783838327242","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2b108761-1fe8-4e5f-8f38-ab3afbe768c0.jpg?v=1758779277","url":"https:\/\/shop.autorenwelt.de\/products\/realities-of-crm-in-multinational-corporation-von-pravin-balaraman-und-bill-donaldson","provider":"Autorenwelt Shop","version":"1.0","type":"link"}