{"product_id":"razrabotka-programmy-prodwizheniq-wuza-na-osnowe-brendinga-monografiq-von-juliq-ponomarenko-elena-grachewa","title":"Razrabotka programmy prodwizheniq wuza na osnowe brendinga","description":"\u003cp\u003eMonografiq poswqschena issledowaniü prodwizheniq wysshih uchebnyh zawedenij na rynke obrazowatel'nyh uslug s pomosch'ü instrumentow brendinga. V knige rassmotreny teoreticheskie osnowy issledowaniq suschnosti brendinga, kak klüchewogo instrumenta prodwizheniq. Predstawleny rezul'taty issledowaniq prodwizheniq Penzenskogo gosudarstwennogo uniwersiteta arhitektury i stroitel'stwa, wyqwleny motiwy wybora wuza u potencial'nyh potrebitelej obrazowatel'nyh uslug i wliqniq na nih älementow brenda. Opredelena poziciq wuza na matrice moschnosti brenda. Predlozheny rekomendacii po sowershenstwowaniü programmy prodwizheniq wuza na osnowe ispol'zowaniq instrumentow brendinga, kotorye pozwolqt uwelichit' loql'nost' potencial'nyh potrebitelej obrazowatel'nyh uslug k wuzu, sformirowat' polozhitel'nyj imidzh, powysqt stepen' uznawaemosti wuza sredi potencial'nyh potrebitelej i budut sposobstwowat' razwitiü wuza kak sil'nogo brenda na rynke wysshego professional'nogo obrazowaniq.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659469282\"\u003e\u003ch3\u003eMonografiq\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659469282","offer_id":39448749080669,"sku":"9783659469282","price":71.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/70e01c05-a146-4b8a-bc1d-836bea8de780.jpg?v=1757653309","url":"https:\/\/shop.autorenwelt.de\/products\/razrabotka-programmy-prodwizheniq-wuza-na-osnowe-brendinga-monografiq-von-juliq-ponomarenko-elena-grachewa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}