{"product_id":"quantitative-methods-for-business-and-management-von-stuart-wall-chris-mitchell-und-claire-coday","title":"Quantitative Methods for Business and Management","description":"\n                                \n                \u003cp\u003eThis engaging introduction shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business start-up, enterprise and entrepreneurial skills.\u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cb\u003eEach chapter:\u003c\/b\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cb\u003e\u003c\/b\u003e\n                                         \n                \n                \u003c\/p\u003e\n                                \n                \u003cul\u003e\n                                         \n                    \n                    \u003cli\u003e Applies a range of quantitative techniques to business decisions at all stages of the product life cycle   \u003c\/li\u003e\n                                        \n                    \u003cli\u003e Focuses upon a particular business sector or sectors, including IT, retail sales, financial services, tourism, biotechnology, pharmaceuticals, leisure, entertainment and other sectors of a modern economy   \u003c\/li\u003e\n                                        \n                    \u003cli\u003e Explores numerous real world applications, providing many opportunities for student interaction with the topic \u003c\/li\u003e\n                                    \n                \u003c\/ul\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003ci\u003eQuantitative Methods for Business and Management\u003c\/i\u003e\n                                         is perfect for any business and management undergraduate taking a first course in quantitative methods or its equivalent. It will also be ideal for those seeking to develop quantitative skills in a range of taught master’s degrees.\n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eStuart Wall is Professor of Business and Economics at the Ashcroft International\u003c\/p\u003e\n                                \n                \u003cp\u003eBusiness School and teaches quantitative methods on a wide range of undergraduate, professional and postgraduate courses. He has extensive experience in applying these techniques, having acted as a consultant to local, regional and multinational companies, and having run his own business for many years.\u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eChris Mitchell has taught quantitative methods to a wide range of students at\u003c\/p\u003e\n                                \n                \u003cp\u003eundergraduate level, both in Business and in Science and Technology faculties. He is himself an entrepreneur, having launched his own successful sound-recognition software company, winning a business fellowship with Cisco Systems in the UK to develop his ideas further.\u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cb\u003e \u003c\/b\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cb\u003ePlease note that the product you are purchasing does not include MyMathLab. \u003c\/b\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cb\u003e\u003c\/b\u003e\n                                         \n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cb\u003eMyMathLab\u003c\/b\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eJoin over 11 million students benefiting from Pearson MyLabs.\u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        This title can be supported by MyMathLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMathLab to accelerate your learning?  You need both an access card and a \n                    \n                    \u003cb\u003ecourse ID\u003c\/b\u003e\n                                         to access MyMathLab.\n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eThese are the steps you need to take:\u003c\/p\u003e\n                                \n                \u003cp\u003e1.  Make sure that your lecturer is already using the system \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        Ask your lecturer before purchasing a MyLab product as you will need a \n                    \n                    \u003cb\u003ecourse ID\u003c\/b\u003e\n                                         from them before you can gain access to the system.\n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e2.  Check whether an access card has been included with the book at a reduced cost \u003c\/p\u003e\n                                \n                \u003cp\u003eIf it has, it will be on the inside back cover of the book.\u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        3. If you have a \n                    \n                    \u003cb\u003ecourse ID\u003c\/b\u003e\n                                         but no access code, you can benefit from MyMathLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMathLab (ISBN:9781292064369)\n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e4.  If your lecturer is using the MyLab and you would like to purchase the product...\u003c\/p\u003e\n                                \n                \u003cp\u003eGo to www.mymathlab.com to buy access to this interactive study programme.\u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eFor educator access, contact your Pearson representative. 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