{"product_id":"quantitative-and-qualitative-analysis-of-easyjets-annual-report-2013-including-a-comprehensive-analysis-of-financial-ratios-and-industry-standards-benchmarked-against-main-competitors-von-markus-bader","title":"Quantitative and Qualitative Analysis of EasyJet's Annual Report 2013","description":"\u003cp\u003eSeminar paper from the year 2015 in the subject Business economics - Accounting and Taxes, grade: 1,0, University of Newcastle, language: English, abstract: Luton-based EasyJet is UK¿s largest low-cost airline, employing 8,945 people and carrying 61m passengers annually. EasyJet follows Porter¿s low-cost strategy, effectively distinguishing itself from other LCCs by competing against established flag-carriers at primary European airports. The company streamlines its operations to cost-reduction, facilitated by a strong capital structure.\u003c\/p\u003e\u003cp\u003eEurope¿s airline industry has experienced a structural change since the recession in 2009, with major legacy-carrier continuously reducing their short-haul-capacity. Simultaneously, a KPMG study revealed that the cost gap between traditional and budget airlines has recently shrunk by 30%.\u003c\/p\u003e\u003cp\u003eEasyJet¿s business model distinctly differs from LCC-pioneer Ryanair as the Irish have strategically built a route network focused on serving secondary airports and thereby managed to keep the cost per seat 50% below EasyJet. However the Britons cost-control strategy resulted in a 48% favourable cost base compared to competing legacycarrier such as IAG.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656892236\"\u003e\u003ch3\u003eIncluding a Comprehensive Analysis of Financial Ratios and Industry Standards Benchmarked against Main Competitors\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656892236","offer_id":39438706212957,"sku":"9783656892236","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/76228aa4-8e01-42d5-b0d4-f0eddc453261.jpg?v=1778217160","url":"https:\/\/shop.autorenwelt.de\/products\/quantitative-and-qualitative-analysis-of-easyjets-annual-report-2013-including-a-comprehensive-analysis-of-financial-ratios-and-industry-standards-benchmarked-against-main-competitors-von-markus-bader","provider":"Autorenwelt Shop","version":"1.0","type":"link"}