{"product_id":"put-k-uspehu-dlq-cifrowyh-kazualnyh-igr-von-amber-verbeek","title":"Put' k uspehu dlq cifrowyh kazual'nyh igr","description":"\u003cp\u003eCel' dannogo issledowaniq - izuchit' process uspeha razrabotki cifrowyh kazual'nyh igr i posledstwiq ih uspeha. V chastnosti, issledowanie sosredotocheno na cifrowyh kazual'nyh igrah Angry Birds, Candy Crush Saga i Flappy Bird, opiraqs' na teoriü zhiznennogo cikla produkta. Jeti primery byli wybrany iz-za ih razlichnogo proishozhdeniq i potomu, chto oni rassmatriwaütsq kak obrazcowye formy uspeha kazual'nyh igr. Krome togo, rassmatriwaetsq swqz' mezhdu social'nymi media i ätimi igrami. Ochen' malo issledowanij bylo prowedeno w oblasti cifrowyh kazual'nyh igr i marketinga. Poätomu dannoe issledowanie predlagaet nowyj wzglqd na process sozdaniq nekotoryh cifrowyh kazual'nyh igr, kotorye stali uspeshnymi. Issledowanie na konkretnyh primerah prowoditsq putem otbora statej i blogow po kazhdomu sluchaü. Rezul'taty pokazywaüt, chto process dostizheniq uspeha i ego posledstwiq otlichaütsq w kazhdom konkretnom sluchae. Dlq Angry Birds process byl otmechen biznes-planom \"sdelat' ili slomat'\", issledowaniem fokus-grupp, dizajnom i planom zanqt' perwoe mesto w App Store Apple.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205189474\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205189474","offer_id":40558206255197,"sku":"9786205189474","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/907e1b90-a66a-403b-852a-9b4f99cf49d4.png?v=1758432703","url":"https:\/\/shop.autorenwelt.de\/products\/put-k-uspehu-dlq-cifrowyh-kazualnyh-igr-von-amber-verbeek","provider":"Autorenwelt Shop","version":"1.0","type":"link"}