{"product_id":"public-relations-writing-and-media-techniques-von-dennis-wilcox-dennis-l-wilcox-und-bryan-h-reber","title":"Public Relations Writing and Media Techniques","description":"\n                                \n                \u003cp\u003e\n                                        \n                    \u003cem\u003ePublic Relations Writing and Media Techniques \u003c\/em\u003e\n                                        is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.\n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003eThe text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781292040738\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781292040738","offer_id":57232381313349,"sku":"9781292040738","price":90.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7559bb80-198e-4dc7-953b-3d5886fd598f.jpg?v=1780979275","url":"https:\/\/shop.autorenwelt.de\/products\/public-relations-writing-and-media-techniques-von-dennis-wilcox-dennis-l-wilcox-und-bryan-h-reber","provider":"Autorenwelt Shop","version":"1.0","type":"link"}