{"product_id":"providing-customer-service-by-use-of-social-media-channels-best-practices-von-linda-nguyen","title":"Providing Customer Service by use of Social Media Channels (best practices)","description":"\u003cp\u003eSeminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Marl, language: English, abstract: 1 Introduction\u003c\/p\u003e\u003cp\u003e1.1 Problem Definition\u003c\/p\u003e\u003cp\u003eThe relevance of web 2.0 will increase enormously until 2012. This view is\u003c\/p\u003e\u003cp\u003eshared by 83 % of the 110 companies that were interviewed within the scope of\u003c\/p\u003e\u003cp\u003ea study carried out by the agency creative360 in cooperation with the International\u003c\/p\u003e\u003cp\u003eSchool of Management.\u003c\/p\u003e\u003cp\u003eConsidering the economic circumstances companies face with respect to the\u003c\/p\u003e\u003cp\u003ebuyer¿s market more and more effort has to be made to maintain competitiveness.\u003c\/p\u003e\u003cp\u003eSupply exceeds demand, thus forcing companies to extend their marketing\u003c\/p\u003e\u003cp\u003eactivities in order to receive the consumer¿s attention for both itself and its\u003c\/p\u003e\u003cp\u003eproducts on the one hand. On the other hand, adequate customer service has\u003c\/p\u003e\u003cp\u003eto be provided, which is inevitable for obtaining customer loyalty.\u003c\/p\u003e\u003cp\u003eEspecially in the field of marketing, traditional techniques of advertising seem to\u003c\/p\u003e\u003cp\u003ehave lost importance. According to the survey of the Monitor Economic Communication\u003c\/p\u003e\u003cp\u003ein 2010 television is solely used by 20 %, whereas print media is\u003c\/p\u003e\u003cp\u003ealso used by only 60 % of the respondents.\u003c\/p\u003e\u003cp\u003eActually, these are considered as mass advertising, appearing rather annoying\u003c\/p\u003e\u003cp\u003eto the consumers, likewise referred to as interruption marketing.\u003c\/p\u003e\u003cp\u003eIn addition, call centers or email support as point of contact in case of problems\u003c\/p\u003e\u003cp\u003eare regarded as insufficiently available and requiring long hold time.\u003c\/p\u003e\u003cp\u003eDue to the rapid progress of the internet a new communication platform has\u003c\/p\u003e\u003cp\u003ebeen spooned ¿ social media, the web 2.0. While there were 45 million of internet\u003c\/p\u003e\u003cp\u003eusers in 1997, the number is predicted to exceed 2 billion until the end of\u003c\/p\u003e\u003cp\u003ethe year 2010. Accordingly, what does social media explicitly mean, how can it\u003c\/p\u003e\u003cp\u003ebe used and which benefit can be generated?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e1.2 Objectives\u003c\/p\u003e\u003cp\u003eThis seminar paper aims at giving an insight into the wide spectrum of social\u003c\/p\u003e\u003cp\u003emedia, proposing to demonstrate its remarkable influence these days.\u003c\/p\u003e\u003cp\u003eWith reference to best practices this seminar paper has the intention to verify\u003c\/p\u003e\u003cp\u003ethe necessity of integrating social media in business communication.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656076131\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656076131","offer_id":39432706981981,"sku":"9783656076131","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d24ee1db-9fe8-4cf6-be1c-619319a7803e.jpg?v=1777869693","url":"https:\/\/shop.autorenwelt.de\/products\/providing-customer-service-by-use-of-social-media-channels-best-practices-von-linda-nguyen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}