{"product_id":"programmatic-advertising-the-successful-transformation-to-automated-data-driven-marketing-in-real-time-von-oliver-busch-hrsg","title":"Programmatic Advertising","description":"\n                                \n                \u003cp\u003eThis\nfundamental guide on programmatic advertising explains in detail how automated, data-driven advertising\nreally works in practice and how the right adoption leads to a competitive advantage for\nadvertisers, agencies and media. The new way of planning, steering and measuring marketing may\nstill appear complex and threatening but promising at once to most decision makers. This\ncollaborative compendium combines proven experience and best practice in 22 articles\nwritten by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann\/Project-A,\nPeter Würtenberger\/Axel-Springer, Deirdre McGlashan\/MediaCom, Dr. Marc\nGrether\/Xaxis, Michael Lamb\/MediaMath, Carolin Owen\/IPG, Stefan Bardega\/Zenith,\nArun Kumar\/Cadreon, Dr. Ralf Strauss\/Marketingverband,\nJonathan Becher\/SAP and many more great minds.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783319797212\"\u003e\u003ch3\u003eThe Successful Transformation to Automated, Data-Driven Marketing in Real-Time\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783319250212\"\u003e\u003ch3\u003eThe Successful Transformation to Automated, Data-Driven Marketing in Real-Time\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783319797212","offer_id":39420174663773,"sku":"9783319797212","price":58.84,"currency_code":"EUR","in_stock":true},{"title":"Hardcover - 9783319250212","offer_id":40628290453597,"sku":"9783319250212","price":85.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a165d699-35b4-49ab-ac53-0b812a166854.jpg?v=1775708673","url":"https:\/\/shop.autorenwelt.de\/products\/programmatic-advertising-the-successful-transformation-to-automated-data-driven-marketing-in-real-time-von-oliver-busch-hrsg","provider":"Autorenwelt Shop","version":"1.0","type":"link"}