{"product_id":"produktmanagement-innovation-digitalisierung-von-gerd-schwandner","title":"Produktmanagement – Innovation – Digitalisierung","description":"\n                                \n                \u003cp\u003eThis product management textbook guides the reader through the process of product planning, development, and marketing. Integrating modern concepts from marketing, innovation management, and product development, it explains how to develop an innovative, successful product step by step. It also reveals the potential applications of modern methods such as digital twins and artificial intelligence. \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783111557496\"\u003e\u003ch3\u003eModerne Produktplanung, Entwicklung und Vermarktung\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783111557496","offer_id":57425046307141,"sku":"9783111557496","price":79.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/adc662bb-b8ea-4d42-9fc1-cc0539edeffe.jpg?v=1782016683","url":"https:\/\/shop.autorenwelt.de\/products\/produktmanagement-innovation-digitalisierung-von-gerd-schwandner","provider":"Autorenwelt Shop","version":"1.0","type":"link"}