{"product_id":"product-strategy-and-management-von-michael-baker-und-susan-hart","title":"Product Strategy and Management","description":"\n                                \n                \u003cp\u003e\n                                        \n                    \u003ci\u003e\u003c\/i\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cp\u003eProduct Strategy and Management \u003c\/p\u003e\n                                \n                \u003cp\u003eoffers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. \u003c\/p\u003e\n                                \n                \u003cp\u003eThis book is geared to students studying product management\/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.\u003c\/p\u003e\n                                \n                \u003cp\u003eThis is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780273694502\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780273694502","offer_id":58155794497861,"sku":"9780273694502","price":104.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f2db48c0-a389-4c33-9972-fb37a741678f.jpg?v=1781150617","url":"https:\/\/shop.autorenwelt.de\/products\/product-strategy-and-management-von-michael-baker-und-susan-hart","provider":"Autorenwelt Shop","version":"1.0","type":"link"}