{"product_id":"product-recall-management-von-sascha-raithel-setareh-heidari-und-jan-von-schlieben-troschke","title":"Product Recall Management","description":"\n                                \n                \u003cp\u003eProduct recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eEffective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThis book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects. This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cem\u003eThe European Commission recognized the book‘s unique contributions to research and practice with the 2025 EU Product Safety Gold Award.\u003c\/em\u003e\n                                    \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658455866\"\u003e\u003ch3\u003ePreparation, Execution and Recovery\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658455866","offer_id":53661502472517,"sku":"9783658455866","price":32.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3258719a-a6a6-45c9-8876-7c4aabed0cb3.jpg?v=1773209743","url":"https:\/\/shop.autorenwelt.de\/products\/product-recall-management-von-sascha-raithel-setareh-heidari-und-jan-von-schlieben-troschke","provider":"Autorenwelt Shop","version":"1.0","type":"link"}