{"product_id":"product-analytics-applied-data-science-techniques-for-actionable-consumer-insights-von-joanne-rodrigues","title":"Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights","description":"\n                                \n                \u003cp\u003eThis guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don’t.\u003c\/p\u003e\n                                \n                \u003cp\u003eDrawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You’ll learn how to:\u003c\/p\u003e\n                                \n                \u003cp\u003e\u003c\/p\u003e\n                                \n                \u003cul\u003e\n                                        \n                    \u003cli\u003eDevelop complex, testable theories for understanding individual and social behavior in web products\u003c\/li\u003e\n                                        \n                    \u003cli\u003eThink like a social scientist and contextualize individual behavior in today’s social environments\u003c\/li\u003e\n                                        \n                    \u003cli\u003eBuild more effective metrics and KPIs for any web product or system\u003c\/li\u003e\n                                        \n                    \u003cli\u003eConduct more informative and actionable A\/B tests\u003c\/li\u003e\n                                        \n                    \u003cli\u003eExplore causal effects, reflecting a deeper understanding of the differences between correlation and causation\u003c\/li\u003e\n                                        \n                    \u003cli\u003eAlter user behavior in a complex web product\u003c\/li\u003e\n                                        \n                    \u003cli\u003eUnderstand how relevant human behaviors develop, and the prerequisites for changing them\u003c\/li\u003e\n                                        \n                    \u003cli\u003eChoose the right statistical techniques for common tasks such as multistate and uplift modeling\u003c\/li\u003e\n                                        \n                    \u003cli\u003eUse advanced statistical techniques to model multidimensional systems\u003c\/li\u003e\n                                        \n                    \u003cli\u003eDo all of this in R (with sample code available in a separate code manual)\u003c\/li\u003e\n                                    \n                \u003c\/ul\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780135258521\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780135258521","offer_id":57592769872197,"sku":"9780135258521","price":46.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c0fe3579-11b8-4229-8b92-f0859b55c8f0.jpg?v=1780286608","url":"https:\/\/shop.autorenwelt.de\/products\/product-analytics-applied-data-science-techniques-for-actionable-consumer-insights-von-joanne-rodrigues","provider":"Autorenwelt Shop","version":"1.0","type":"link"}