{"product_id":"producing-experience-in-marketplace-encounters-von-eeva-katri-ahola","title":"Producing experience in marketplace encounters","description":"\u003cp\u003eThere has been growing interest in the nature of  experience in the field of marketing and consumer  research. However, a theoretically sophisticated  and empirically well-grounded understanding of what  constitutes a consumption experience in the context  of cultural services still seems to be lacking. In  the chapters and sections of this  book, a theoretical framework for analyzing  consumption experiences in the context of cultural  services is developed. Moreover, the study  investigates empirically how consumers give  meanings to consumption experiences in art  exhibitions and trade fairs. Based on the data,  four cultural themes through which consumers give  meaning to consumption experience of cultural  services were identified. These themes are  sensibility, progress, corporality, and fellowship.  Each theme consists of several sub-themes which are  analyzed in detail. The study suggests that  consumers take part in the struggle of meaning of  experience in marketplace encounters as aesthetic  agents. The book should be of interest to marketers  considering development of the service offerings.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838346755\"\u003e\u003ch3\u003eA Study of consumption experiences in art exhibitions and trade fairs\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838346755","offer_id":39498988126301,"sku":"9783838346755","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0d7f2598-94ae-4d56-ba7d-1e98617b9950.jpg?v=1759211332","url":"https:\/\/shop.autorenwelt.de\/products\/producing-experience-in-marketplace-encounters-von-eeva-katri-ahola","provider":"Autorenwelt Shop","version":"1.0","type":"link"}