{"product_id":"procter-gamble-europe-vizir-launch-von-ben-beiske-jennifer-murray-stuart-white","title":"Procter \u0026 Gamble Europe: Vizir Launch","description":"\u003cp\u003eSeminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade: 1.1 (A+), University of Manchester (Manchester School of Management), language: English, abstract: This paper addresses the classic case of the challenges Proctor and Gamble (P\u0026amp;G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIt will be argued that the company¿s European structure will have a direct impact on a possible Vizir launch and on future product launches, using an in-depth analysis of both the current P\u0026amp;G situation at that time and feasible alternative strategies available to the organisation. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter two will give a brief but concise overview of the P\u0026amp;G situation in the 1980s; chapter three will discuss three different approaches available to P\u0026amp;G in organising its European operations, and recommend the most suitable approach; chapter four will then examine the launch options for Vizir and present the most favourable strategy; finally, chapter five will summarise the findings and highlight the recommendations of this report, briefly considering possible implementations and evaluations of the suggested strategies.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783638643962\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783638643962","offer_id":39428097572957,"sku":"9783638643962","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/fe1b5a8e-36e7-4ae5-9b34-861e4efe6b73.jpg?v=1777264512","url":"https:\/\/shop.autorenwelt.de\/products\/procter-gamble-europe-vizir-launch-von-ben-beiske-jennifer-murray-stuart-white","provider":"Autorenwelt Shop","version":"1.0","type":"link"}