{"product_id":"principy-marketinga-w-socialnyh-setqh-von-kaner-dinser","title":"Principy marketinga w social'nyh setqh","description":"\u003cp\u003eKommunikaciq qwlqetsq wazhnoj chast'ü marketinga i nachala perehodit' ot tradicionnyh sredstw massowoj informacii, takih kak telewizionnaq reklama i ob#qwleniq w gazetah, k social'nym media. Takim obrazom, social'nye media stali dlq marketologow nowoj platformoj dlq obscheniq i swqzi s potrebitelqmi. Social'nye media - äto nowyj posrednik mezhdu kompaniqmi, kotorye hotqt prodwigat' swoi produkty\/uslugi, i potrebitelqmi, kotorye ispol'zuüt social'nye media, chtoby uznat' bol'she ob ätih produktah ili uslugah. Obschaq znachimost' social'nyh setej priwela k poqwleniü nowoj discipliny w marketinge, discipliny, nazywaemoj marketingom w social'nyh setqh. Ideq zaklüchaetsq w tom, chtoby ispol'zowat' preimuschestwa social'nyh setej dlq dostizheniq marketingowyh celej\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204330846\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204330846","offer_id":39645105389661,"sku":"9786204330846","price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/818bfa1e-c23e-49eb-a793-3e2069b747c7.jpg?v=1757225704","url":"https:\/\/shop.autorenwelt.de\/products\/principy-marketinga-w-socialnyh-setqh-von-kaner-dinser","provider":"Autorenwelt Shop","version":"1.0","type":"link"}