{"product_id":"principles-of-marketing-von-manfred-bruhn","title":"Principles of Marketing","description":"\n                                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eLearn about the principles of marketing – a comprehensive introduction for students and practitioners\u003c\/strong\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThis book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eContent\u003c\/strong\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003eMarketing as a Management Process\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eStrategic Marketing\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eMarket Research\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eProduct and Pricing Policy\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eCommunication and Sales Policy\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eMarketing Organization and Controlling\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658458331\"\u003e\u003ch3\u003eA Comprehensive Introduction for Students and Practitioners\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658458331","offer_id":56188694757701,"sku":"9783658458331","price":96.29,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/219fad0a-c0b6-4a7b-93fd-46c326aa7bef.jpg?v=1772085959","url":"https:\/\/shop.autorenwelt.de\/products\/principles-of-marketing-von-manfred-bruhn","provider":"Autorenwelt Shop","version":"1.0","type":"link"}