{"product_id":"principles-of-international-marketing-von-faustino-taderera","title":"Principles of International Marketing","description":"\u003cp\u003eFaustino Taderera, the celebrity and towering  figure, the most published, polished and celebrated  Marketing, International Business Strategist,  academic, icon and guru in Zimbabwe and Africa,  wrote this book, Principles of International  Marketing, as a compulsory course at undergraduate  level for many marketing, exports, shipping,  logistics and related qualifications and covers,  among others:- marketing research; national  branding; cargo and export credit insurance; TPOs;  trading blocs; documentation; shipping and  forwarding agents; export packaging; sales agents  and distributors; hedging; new product development;  financing for exports; export costing and pricing;  national branding; risk management; pre and post- shipment inspection; market entry strategies, export  marketing plans and strategic planning. This is a  necessary companion for professors, researchers,  students and practitioners. With this 13th book  Faustino Taderera is now the undisputed Tom Peters  of Zimbabwe, Africa and the Middle East.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838366746\"\u003e\u003ch3\u003eInternationalisation, Investment, Alliances\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838366746","offer_id":39469180616797,"sku":"9783838366746","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d8c0191c-4fdc-4b8a-a372-94a93adbc265.jpg?v=1757825492","url":"https:\/\/shop.autorenwelt.de\/products\/principles-of-international-marketing-von-faustino-taderera","provider":"Autorenwelt Shop","version":"1.0","type":"link"}