{"product_id":"pricing-bundles-of-products-and-services-in-the-high-tech-industry-von-juan-carlos-ferrer","title":"Pricing Bundles of Products and Services in the High-Tech Industry","description":"\u003cp\u003eHigh-tech companies strive to attract and retain  corporate customers by offering them customized web- based services. More precisely, companies sell  bundles of services in order to differentiate their  offers from those of their competitors. This book  analyzes the role of the external environment, the  customer interface, and the internal environment in  the delivery process of a service operation. The  analysis places special emphasis on the design of  service platforms for customized services.  Specifically, it presents an overview of current  bundle pricing policies to be considered in order to  determine the profit-maximizing prices and  configurations of service bundles.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838333625\"\u003e\u003ch3\u003eHow to compose and price bundles in an optimal way\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838333625","offer_id":39498907648093,"sku":"9783838333625","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3f02cab9-29f9-4289-842c-90625b3c63a8.jpg?v=1758345490","url":"https:\/\/shop.autorenwelt.de\/products\/pricing-bundles-of-products-and-services-in-the-high-tech-industry-von-juan-carlos-ferrer","provider":"Autorenwelt Shop","version":"1.0","type":"link"}