{"product_id":"price-flexibility-in-relation-to-consumer-purchasing-behaviour-online-von-mercy-omigie","title":"Price Flexibility in Relation to Consumer Purchasing Behaviour Online","description":"\u003cp\u003eSuccessful setting of Prices is one of the most  crucial challenges faced by companies. Most often,  attempts are made to carryout purchases from a  virtual company once, and never again. This is an  evidence of lack of second interest by the consumer  which can be as a result of distanced relationship  or price implementation mechanism. Besides,consumers  tend to see the flexibility in pricing applications  by companies before they decide whether to purchase  or not. So,for companies that are not virtual, there  is always a challenge to meet the demand of such  consumers. Though traditional business approaches are  still applicable to marketing proceeds, but is  gradually going down the drain as electronic  business is overtaking marketing environment. This  book therefore provide a trend of success to  traditional companies who might see the need to  embark on internet business. For internet  companies, who need better approaches on how to  manage their pricing issues. Furthermore, the book  will give good knowledge to consumers who are either  internet literates or illiterates.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838371382\"\u003e\u003ch3\u003eBusiness to Consumer Electronic Commerce\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838371382","offer_id":39498941497437,"sku":"9783838371382","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/94a291e0-b06a-4ee9-bb71-77849960a92b.jpg?v=1758261766","url":"https:\/\/shop.autorenwelt.de\/products\/price-flexibility-in-relation-to-consumer-purchasing-behaviour-online-von-mercy-omigie","provider":"Autorenwelt Shop","version":"1.0","type":"link"}